Follow This Beginner’s Blueprint for Video Marketing Success 

Video marketing is surging in popularity, with Cisco predicting that 82% of online content will be video by 2022. But how can you tap into the power of online video if you’re just getting started?

This beginner’s guide will walk through the key steps for video marketing success:

Set Your Video Marketing Goals

Start by defining your objectives. Potential goals include driving website traffic, boosting engagement, increasing conversions, or building brand awareness. Choose 1-2 goals to focus on.

Identify Your Target Audience

Conduct thorough audience research to determine viewer demographics, interests, pain points, and video preferences. Tailor content accordingly.

Choose Your Video Platforms

Major platforms to consider include YouTube, Facebook, Instagram, LinkedIn, and TikTok. Select ones where your audience is most active.

Plan Compelling Video Content

Map out a range of video content types like educational explainers, product demos, behind-the-scenes, interviews, live streams, and more.

Optimize Videos for Each Platform

Customize video titles, descriptions, tags, and thumbnails for each platform. Ensure mobile-friendly vertical formatting.

Promote and Repurpose Videos

Embed videos on your website and blog. Promote them through email, social posts, and ads. Turn them into snippets, gifs, and blog posts.

Track and Analyze Performance

Use built-in analytics to see top-performing videos. Review metrics like views, completion rate, engagement, and conversions.

Adjust Your Approach

Use insights to inform new video content development and promotion strategies. Continuously test and optimize.

Creating a scalable, results-driven video marketing program takes expertise. Our team of specialists can help!

MerakiBz makes establishing your Video  Marketing Simple

Our comprehensive Digital Marketing and SEO How-To Guides walk you step-by-step through the process of building your website, driving traffic, and growing your brand.

With MerakiBz, you get:

🚀 Easy-to-follow instructions tailored for busy entrepreneurs

🚀 Practical tips and strategies for immediate implementation

🚀 Continuous support to coach you to digital marketing success

Take the first step now. Sign up for our Digital Marketing Blueprint to get instant access to plans, templates, and instructions for driving traffic and leads.

Stop trying to figure it out alone. Partner with MerakiBz today and start growing your online business and presence.