Craft Robust Buyer Personas to Connect with Audiences
You can’t effectively market to an audience you don’t understand. That’s where detailed buyer personas come in.
Follow this process to develop rich persona profiles that inform your marketing:
Identify Your Audience Segments
Break down your overall audience into segments by criteria like demographics, location, role, interests, or purchase behaviors.
Look at existing customer data and wider market research.
Give Your Personas Names
Name each persona and give them a handle, like “Social Media Molly” or “Startup Founder Sergey”. This humanizes them.
Build Out the Persona Details
For each persona, include details like:
- Demographic info like age, location, job title
- Goals and challenges they face
- Common objections they have
- Content and channel preferences
Use Personas to Guide Your Strategy
Leverage personas to inform content development, ad targeting, landing pages, email campaigns, product positioning, and more.
Keep Personas Updated
Refine your personas over time as you gather new data and insights about customer needs, interests, and behaviors.
Bring Your Audience into Focus
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