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Digital Marketing Courses
Introduction to Digital Marketing
Principle of Digital Marketing
Concepts Traditional and digital marketing
3i Principles
Explainer: Digital Marketing Channels
Digital Channels
Summary
Reflection Digital Marketing Channel
Developing Marketing Objectives
Smart Objectives
Digital Research
Audience Research
Audience Listing Tools
Cultural Research
Competitive Research
Industry Trend Research
Summary
Connecting with the Customer
Connecting with the Customer
The buyer’s Journey: Introduction
The Buyers Journey
Integrating Traditional and Digital Marketing
Aligning the buyer’s journey with channels
Tools for digital marketing
Reflections: connecting with the customer
Project Management
Introduction to project management
Role of the project manager
Seven steps Frameworks for managing projects
Project Management
Managing your time effectively
Introduction to time management
Benefits of effective time management
Prioritizing tasks and setting goals
Saving and creating time
Eliminating Personal time stealers Summary
Saving and creating time
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