💼Case Study: Starbucks’ Holiday Giveaway

Background: Starbucks is a well-known global coffee chain that offers a variety of beverages and food items. During the holiday season, Starbucks decided to run a giveaway to engage with customers and introduce new ones to the brand.

Objective: The main objective of the holiday giveaway was to drive engagement from existing customers and introduce new customers to Starbucks.

Method: Starbucks ran a holiday giveaway where customers could enter for a chance to win various prizes, such as gift cards and drinks. The giveaway was promoted through various channels, including in-store signage, email, and social media. Customers were encouraged to enter by visiting a designated landing page and filling out a form.

Results: The holiday giveaway was a huge success. Starbucks saw a significant increase in customer engagement and was able to introduce new customers to the brand. The giveaway generated positive buzz around the brand and helped drive sales during the holiday season.

Conclusion: Starbucks’ holiday giveaway was an effective way to engage with customers and introduce new ones to the brand. By leveraging the excitement of the holiday season and offering appealing prizes, Starbucks was able to generate positive buzz and drive customer engagement. This case study demonstrates the power of giveaways in driving engagement and sales and the importance of promoting them effectively to reach a large audience.

🎯Adapting this Campaign for your Business

A successful marketing campaign can have a significant impact on your business, attracting new customers and engaging with existing ones.

The case study of Starbucks’ holiday giveaway provides valuable insights into how a brand can drive engagement and introduce new customers through a giveaway.

By taking the key elements of Starbucks’ strategy and customizing them to fit your own business, you can create a similar campaign that will effectively engage your customers and drive sales.

This guide will outline the steps you can take to adapt the Starbucks case study to your own business, including setting goals, planning, executing the campaign, and measuring success.

👣Walkthrough

Define your target audience: Identify your ideal customer and ensure that your giveaway appeals to them.

Choose your prizes: Offer prizes that are relevant and appealing to your target audience. It could be a product or service that your business offers or gift cards.

Determine the entry method: Decide on how customers can enter the giveaway, such as through your business’s website, social media, in-store, etc.

Promote the giveaway: Advertise the giveaway through your business’s marketing channels, including email newsletters, social media, and other advertising methods. Make sure to clearly communicate the rules, prizes, and entry method.

Track entries: Keep track of all entries received, either through a spreadsheet or a dedicated platform.

Select the winner: Choose the winner randomly and announce it through your marketing channels.

Offer a follow-up: Follow up with the winner and all participants to thank them for their involvement and encourage them to continue engaging with your business.

Evaluate the success: Measure the success of the giveaway by tracking engagement and new customer acquisition, and use the data to inform future marketing efforts.

By following these steps, small business owners can successfully adapt H&M’s Instagram Challenge and create a fun and interactive way to connect with their customers and drive results.

Download Case Study