💼Case Study

Spotify held an exciting “Share & Win” competition to encourage their users to share their favorite playlists or songs on social media. Participants had the chance to win tickets or merchandise and were asked to tag friends throughout the process.
The competition was a success; it promoted new products and content while creating positive conversations around the Spotify brand.

💡Adapting a case study to your business can be a great way to increase engagement with your brand and build loyalty amongst customers.
This tutorial will outline the steps needed to be followed in order to create a successful giveaway post on social media, track metrics, select a winner, and announce the outcome. Let’s dive into it!

🚶Walkthrough

Set up your target audience: Decide who you would like to enter the competition; you can focus on existing customers or also make it open to newcomers.

Establish a goal: What do you want to accomplish with this competition? Are you aiming to drive engagement, increase brand awareness, reward loyalty, etc?

Choose a prize: What incentives will you provide participants with? Consider items that align with your brand identity and that your target audience might find desirable.

Craft a post: Write compelling copy and visuals for the post; it should be informative but also fun and easy to share!

Create social media accounts & hashtags (if necessary): To give the competition more visibility, create relevant social media accounts and consider using catchy hashtags such as #YourBrandShareAndWin or #ShareToWinWithBrandName.

Launch & monitor: Share the post and monitor the results; track interactions, number of participants, etc in order to assess its success later on.

Choose & notify the winner(s): Select a winner in an unbiased way and inform them about their winnings promptly!

Announcing outcome: Thank all participants for taking part in this initiative, and announce the winner as well as any interesting statistics from the campaign – such as the number of posts generated or average engagement rate!

🔥Adapting a case study to your business can be an effective way of boosting brand awareness, gaining new customers, and rewarding loyalty.

To do this successfully, you must set up your target audience, establish a goal for the campaign, choose a prize that resonates with your brand identity, and create an engaging post. Monitor the results afterward, and make sure to also announce the outcome to all participants!

Download the Case Study