Sommers Family Chiropractic’s Content Marketing Strategy
CASE STUDY
Sommers Family Chiropractic needed to increase its leads from organic sources, so it implemented a content marketing strategy that incorporated visual storytelling through images, GIFs, and videos. This ultimately proved successful in terms of increasing website visits and lead generation from organic sources.
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New Customers
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Conversion Increase
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Returning Customers Increase
Step 1: Research Your Audience: Understanding your audience and what they need is critical to creating content that resonates with them. Gather insights into customers’ preferences through market research to be able to tailor content accordingly.
Step 2: Leverage Visual Storytelling: Utilize visuals such as images, GIFs, and videos that can capture the attention of potential customers while also being able to provide information about the services provided by Sommers Family Chiropractic. These can be promoted across multiple digital channels for maximum impact & reach from campaigns being conducted.
Step 3: Engaging Craft Narratives: Create engaging narratives around related topics in order to captivate viewers and educate them on different techniques and treatments offered by Sommers Family Chiropractic while also generating further engagement overall, helping bolster the visibility of their brand online as well as increasing website visits and potential sales prospects from organic sources.
Step 4: Promote Strategically Across Multiple Digital Channels: Promoting across multiple digital channels will help drive awareness and visibility of your brand while driving more traffic from search engine results and other sources alike. Utilize different platforms, like social media, SEO, email campaigns, etc., for maximum impact and reach from campaigns being conducted.
Conclusion: By utilizing visual storytelling through images, GIFs, and videos within its extensive content strategy, Sommers Family Chiropractic was able to successfully generate leads from organic sources, leading to an improved online presence for their services as well as an increase in leads generated overall. This case study proves that when it comes to gaining visibility and generating leads for businesses looking to expand their presence online, tactics such as leveraging unique forms of content along with strategic promotion across multiple digital channels are key to striving toward success in today’s competitive environment.