💼Case Study:  KFC’s “Finger-Lickin’ Good” Giveaway

Objective: To increase customer engagement and introduce their new “Finger-Lickin’ Good” campaign to the public.

Key Insights: KFC ran a giveaway where customers could win free meals by participating in online quizzes. This was effective in increasing customer engagement with the brand and creating buzz about the newly launched “Finger-Lickin’ Good” campaign.

Execution: KFC launched the “Finger-Lickin’ Good” giveaway through various online channels, including their website, social media, and email marketing.

Customers were invited to participate in online quizzes that tested their knowledge of KFC’s menu and brand history.

Those who successfully completed the quizzes were entered into a draw to win free meals from KFC.

KFC regularly updated their social media channels with the latest results and winners, keeping the promotion top of mind for their audience.

Outcome: The “Finger-Lickin’ Good” giveaway was a success, attracting a high level of customer engagement and generating buzz about the new campaign.

The giveaway also encouraged customers to try KFC’s menu and learn more about the brand, leading to increased sales and customer loyalty.

Lessons Learned: The “Finger-Lickin’ Good” giveaway demonstrated the power of online quizzes as a promotional tool, as well as the importance of regularly updating and engaging with customers through social media. By creating an interactive and entertaining experience, KFC was able to increase customer engagement and drive interest in their brand.

🎯Adapting this Campaign for your Business

Adapting the KFC’s “Finger-Lickin’ Good” Giveaway case study to your business can be a great way to increase customer engagement and promote your brand.

 By creating an interactive and entertaining experience, you can create buzz and drive interest in your products or services. This type of promotion is particularly effective for businesses looking to increase brand awareness, drive sales, and build customer loyalty.

 Whether you run a small online store or a brick-and-mortar business, incorporating a giveaway into your marketing strategy can help you reach new customers and engage with existing ones.

👣Walkthrough 

Step-by-step tutorial on how to adapt KFC’s “Finger-Lickin’ Good” Giveaway for a small business owner:

Identify your target audience: Determine who your target customers are and what they are interested in. This will help you tailor your giveaway to their interests and increase the chances of their participation.

Choose a prize: Decide what you want to give away as a prize. This could be your product or service, a gift card, a discount, or something else that is relevant to your business.

Create a quiz: Develop an online quiz or game related to your business or industry. Make sure it is easy to understand, fun and interactive.

Promote the giveaway: Use social media, email marketing, and other digital channels to promote your giveaway and reach a wider audience.

Collect entries: Set up a simple and secure way for customers to enter the giveaway. You can use an online form, a landing page, or a dedicated email address.

Choose a winner: Randomly select a winner from the entries received. Make sure to announce the winner on your website, social media, and other channels.

Follow up with participants: Reach out to all participants, thank them for their participation, and offer them a discount or some other incentive to continue doing business with you.

By following these steps, you can create a successful giveaway and increase engagement with your customers. This can help you build your brand, generate buzz, and drive sales.

 Download Case Study