💼Case Study: Dunkin’ Donuts’ “Cup of Joy” Sweepstakes

Dunkin’ Donuts, the popular coffee and donut chain, ran a sweepstake called “Cup of Joy” as part of its marketing campaign. The objective of the sweepstakes was to engage customers who already liked the brand, as well as introduce new customers to their Iced Coffee range. The sweepstakes worked by asking customers to answer simple questions related to Dunkin’ Donuts’ products, with the reward being a free iced coffee.

Customers could enter the sweepstakes by going to a Dunkin’ Donuts location, answering questions on their mobile devices, or using social media. This provided multiple entry points for customers and made it easy for them to participate in the sweepstakes. The simple questions also made it easy for new customers to learn about the Iced Coffee range and Dunkin’ Donuts’ products in general.

The Cup of Joy sweepstakes was successful in engaging customers and introducing new customers to Dunkin’ Donuts’ Iced Coffee range. The combination of a popular product and simple, interactive sweepstakes provided a fun and engaging way for customers to learn about the brand and its products. By offering a reward for participation, Dunkin’ Donuts incentivized customers to engage with their brand and encouraged them to make a purchase. This successful marketing campaign serves as a model for how other businesses can use sweepstakes to drive engagement and introduce new customers to their products.

🎯Adapting this Campaign for your Business

The “Cup of Joy” sweepstakes, run by Dunkin’ Donuts, serves as a great example of how businesses can use interactive promotions to engage customers and drive sales. By offering a simple and fun way for customers to participate and win a reward, Dunkin’ Donuts was able to build brand awareness and drive engagement. For small business owners, adapting this type of sweepstakes can be an effective way to achieve similar results and build a loyal customer base.

By considering the key elements of the “Cup of Joy” sweepstakes and applying them to your own business, you can create a successful and engaging promotion that drives customer engagement and sales.

👣Walkthrough

Here is a step-by-step tutorial for small business owners on how to adapt the “Cup of Joy” sweepstakes from Dunkin’ Donuts:

Determine your goal: Before launching a sweepstakes, it’s important to determine what you hope to achieve. Consider what product or service you want to promote and what outcome you hope to achieve. This will help guide the design of the sweepstakes and ensure that it aligns with your business goals.

Choose a reward: Select a reward that is relevant to your business and that customers will find appealing. This could be a discount, a free product or service, or a special experience.

Create a list of questions: Develop a list of questions related to your business and products that are simple enough for customers to answer. The questions should be designed to educate customers about your business and help build brand awareness.

Determine entry methods: Decide how customers will enter the sweepstakes. This could be through your website, social media, or in-store. Make sure to offer multiple entry methods to make it easy for customers to participate.

Launch the sweepstakes: Once you have all the elements in place, launch the sweepstakes. Advertise it through your website, social media channels, and in-store if applicable. Offer a clear call-to-action to encourage customers to participate.

Evaluate the results: After the sweepstakes has ended, evaluate the results to see what worked well and what can be improved for future promotions. This will help you refine your approach and ensure that future sweepstakes are even more successful.

By following these steps, small business owners can launch a sweepstake that is similar to the “Cup of Joy” sweepstakes run by Dunkin’ Donuts. By offering a simple and fun way for customers to engage with your business, you can build brand awareness, drive customer engagement, and increase sales.