💼Case Study: Nike’s Breaking2 Campaign

Case Study: Nike’s Breaking2 Campaign

Objective: To promote Nike’s Breaking2 campaign, which aimed to break the two-hour barrier for the marathon.

Background: In 2017, Nike launched the Breaking2 campaign, an ambitious project aimed at breaking the two-hour barrier for the marathon. The campaign aimed to push the limits of human performance and showcase the power of Nike’s innovative running gear and technologies.

Marketing Strategy: To promote the Breaking2 campaign, Nike leveraged content marketing to engage and inspire their target audience. This involved creating and distributing a variety of content, including video documentaries, social media posts, and behind-the-scenes footage, to showcase the journey of the three runners attempting to break the two-hour barrier.

Implementation: The content was shared through Nike’s social media channels, as well as other online platforms and media outlets. Nike also worked with influential athletes and running communities to create and share content, further increasing the reach and impact of the marketing campaign.

Outcome: The content marketing campaign was successful in promoting the Breaking2 campaign and engaging and inspiring Nike’s target audience. The event received widespread media coverage and became a cultural moment, inspiring many people to take up running and push their own limits.

Lessons Learned: Content marketing can be a powerful tool for promoting ambitious projects and events. By creating and distributing high-quality, engaging content, companies can build buzz, engage their target audience, and create a loyal following. Additionally, partnering with influential individuals and media outlets can help amplify the impact of the marketing campaign and reach a wider audience.

🎯Adapting this Campaign for your Business

The case study of Nike’s Breaking2 campaign highlights the power of content marketing in promoting ambitious projects and events. 

By creating and sharing engaging content that showcases the journey and achievements of their runners, Nike was able to generate excitement and build a following for their Breaking2 campaign. 

This strategy can be adapted to any business looking to promote a big project or event. Whether it’s a product launch, a charity fundraiser, or a company milestone, content marketing can help build buzz and engage your target audience

. By following the steps outlined in the case study, businesses of all sizes can harness the power of content marketing to promote their own ambitious projects and events.

👣Walkthrough 

Step-by-Step Guide for Small Business Owners to Adapt Nike’s Breaking2 Campaign:

Identify the objective: Determine what you want to achieve with your content marketing campaign, just like Nike aimed to break the two-hour barrier for the marathon.

Conduct market research: Study your target audience, competitors and current market trends to determine what type of content would resonate with your audience.

Define your brand’s unique selling proposition (USP): Determine what sets your business apart from others, just like Nike was known for its innovative athletic products.

Create an engaging content strategy: Develop a plan for creating, publishing and distributing content that aligns with your objective and target audience.

Create high-quality content: This can be in the form of articles, videos, infographics, podcasts or any other format that fits your brand and audience.

Promote your content: Share your content through social media, email marketing, and other platforms where your target audience is active.

Measure the results: Use analytics tools to measure the success of your content marketing campaign and make adjustments as needed.

Continuously refine your strategy: Based on the results of your campaign, continue to refine your content strategy to achieve your objectives and engage your audience effectively.

By following these steps, you can create a content marketing campaign that emulates Nike’s Breaking2 success and is tailored to your small business.