Follow This Blueprint to Build a Highly Effective Content Marketing Strategy for Your Business
Developing a documented content marketing strategy is crucial for brands looking to leverage online content to achieve business goals. But where do you start if you’re building a plan from square one?
This guide will walk you through a proven step-by-step approach to create a content marketing strategy tailored for your unique business needs.
Get to Know Your Target Audience
Your content plan revolves around creating value for a specific audience. Conduct thorough buyer persona research to understand your ideal customers’ demographics, interests, pain points and motivations.
Define your primary and secondary personas so you can tailor content accordingly.
Set Measurable Goals
What do you want your content marketing to achieve? Typical goals include:
- Driving website traffic
- Generating leads/sales inquiries
- Engaging and retaining current customers
- Increasing brand awareness
Identify the 2-3 top-priority goals your content strategy will focus on delivering.
Audit Your Existing Content
Take an inventory of all content currently on your website such as blog posts, guides, videos, etc. Identify gaps and areas for better optimization based on topics, keywords, formats, and more.
This informs the creation of new content moving forward.
Brainstorm Fresh Content Topics
Use a combination of keyword research, surveys, news trends, and analyzing competitors to generate ideas for new pieces of content.
Map these topics to your audience personas and goals. Prioritize ones with the greatest potential impact.
Create an Editorial Content Calendar
Plot out your content creation on a calendar, specifying topics, formats, publishing dates, authors, and promotion plans.
Balance long-form and short-form content. Aim to publish consistently.
Promote and Distribute Broadly
Drive traffic to your new content through email marketing, social media, SEO optimization, and other channels. Make sharing easy.
Repurpose content into different formats for wider use.
Track Performance and Optimize
Use analytics to see which content resonates most with your audience and drives the best results. Double down on what works.
Continuously test new topics, formats, promotions, etc. to improve engagement and conversions.
Level Up Your Content Marketing
Executing a documented strategy is the key to content marketing success. But it’s not easy without experience. Our team of experts can help!
Get 1-on-1 guidance designing and managing a results-driven content marketing plan tailored to your business goals. Join today to get started!
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