Follow This Strategic Guide to Create a Results-Driven Social Plan
Maintaining a consistent, active presence across social media is crucial for modern brands. But simply posting random content won’t provide results.
You need a strategic social media marketing plan aligned to your overarching business goals. Here are the steps to build one:
Set Specific Goals
Define 1-2 priority goals your social presence will focus on, like:
– Increasing brand awareness
– Driving website traffic
– Generating leads
– Engaging followers
Audit Your Existing Presence
Review your current social media profiles and followers. Analyze engagement levels and content performance to date. This provides a benchmark.
Determine Core Platforms
Based on your audience, pick 1-3 platforms to invest in, such as Facebook, Instagram, LinkedIn, and Twitter. Build your presence on channels where your customers spend time.
Create an Editorial Calendar
Map out the social media content you’ll publish over time, mixing educational posts, entertainment, user-generated content, and promotions.
Build Engagement Opportunities
Involve your audience by promoting contests, asking questions, hosting live Q&As, leveraging UGC campaigns, and more.
Track and Test Performance
Use built-in analytics to identify your best-performing content. A/B test different post types, engagement tactics, and timing to optimize.
Adjust and Improve Ongoing
Continuously refine your social strategy based on data and experience. Test new platforms, content formats, and engagement methods.
Take Your Social Media to the Next Level
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