Craft Robust Buyer Personas to Connect with Audiences You can’t effectively market to an audience you don’t understand. That’s where detailed buyer personas come in. Follow this process to develop rich persona profiles that inform your marketing:...
Leverage Data to Uncover Marketing Wins and Optimize Efforts The adage rings true: “What gets measured gets improved.” Analytics and reporting are essential for understanding the ROI of your marketing activities and identifying opportunities. Follow this...
Follow This Beginner’s Blueprint for Video Marketing Success Video marketing is surging in popularity, with Cisco predicting that 82% of online content will be video by 2022. But how can you tap into the power of online video if you’re just getting...
Follow This Strategic Guide to Create a Results-Driven Social Plan Maintaining a consistent, active presence across social media is crucial for modern brands. But simply posting random content won’t provide results. You need a strategic social media marketing...
Stretch Your Small Business Marketing Dollars for Maximum Impact As a small business, marketing dollars are limited. You don’t have expansive budgets like the big brands. So how can you make the most of what you do have? Follow these tips to get the best bang...
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